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Serious About Food Council

Serious About Food is the epitome of the KitchenAid way of living. Food is energy for our body, but we believe it is much more. To be serious about food is about discovering the world with all the senses, motivated by the passion for delicious food. It is about the enjoyment of sharing and the way we express our own style. It is the challenge of innovation, and the excitement of exploring new flavours and new possibilities.

KitchenAid created the Serious About Food Council, a topmost body of experts, pioneers, and innovators. It is a guarantee and an avant-garde, extraordinary resource to explore the world of gourmet cuisine. The Serious About Food Council members provide an exclusive take on the most innovative trends, gathering hidden gems and inspirations from all over the world, to let your culinary imagination run free and to unleash all of those inspirations. The online magazine provides invaluable tips on preparing delicious dishes and discovering original ingredients. Here you can find stories about food and design trends that can both inspire you and help you to inspire others. If you are Serious About Food, KitchenAid and the Serious About Food Council are your best trusted allies.

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